I love how Xerox, complicated spelling and pronunciation notwithstanding, became a synonym for photocopy. Of course they now regret their own popularity and have been trying to rebrand themselves (mostly just by coming up with a new logo) so that people notice that they also provide “document management solutions”, whatever that is.
A few months ago, I noticed on the Delhi metro (which will soon become a synonym for spit-free public transport in India) that Parle Agro’s Kaccha Mango Bite advertised itself as “Kacche Aam ka Xerox”. My research informs me that they had to change it to “Kacche Aam ki Copy”, and later “Kacche Aam ka Zerox”, which doesn’t quite have the same zing to it. Not that I care; I’m no fan of raw mangoes anyway. My point is how fascinating it is to have an inadvertent advertisement (though it’s more likely to be seen as an infringement) within an advertisement.
I can just see the next toothpaste launch: “Colgate ka Xerox, McDonald’s ke daamon mein”.
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